The Fruitiest Fruit: Creating Categories Your Customers Understand
When we're building digital properties, we often don't spend enough time thinking about terminology. It's critical to get the names of things right -- and even more important to put stuff in the right place. Problem is, what seems like the right name and place to you probably makes no sense to your customer. We'll talk about why we need to obsess over naming, and demonstrate some strategies to find the right names and organization schemes for the public side of your digital properties.