*New* Dumpster Diving as Creative Strategy

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Successful creative frequently involves out-of-the-box thinking… but sometimes it's worth considering what's IN the box… that big metal one in the alley. Ok, the dumpster here is (mostly) metaphorical... what I'm really talking about is drawing resources and inspiration from cultural relics, shared history, and working within limitations to create impactful, on-brand communications that connect to the audience in meaningful, lasting ways.

With a heavy focus on brand strategy, Kevin Tucker, Creative Director at Collide Creative walks through some examples of projects where this approach was successfully applied, and the "dumpster diving" methodology for taking fragments of culture from the past was utilized by reshaping them for impactful, engaging visual communication.

Examples cited will include identity, print, interactive, video, and motion projects for clients such as Big & Rich, Willie Nelson, Pepsi, Larry the Cable Guy, Austin Peay State University, The Village Chapel, AIGA, Ringling Bros. Circus, Re-Maginations, ThunkTV, Prevent Child Abuse Tennessee, and more. Also, in the process, we'll see a rare peek inside the process and production, and pull out some examples from our stockpile of obscure books and relics that are waiting to be utilized for future projects.

Want to know more? Check out our blog post about the session.

Is this a Panel?: 
No
Session Category: 
Room: 
Poker
Time Slot: 
09:00 AM

Speaker(s)