NEW WORLD STORYTELLING - USING TRANSMEDIA TO CREATE YOUR TRIBE

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It’s a brave new world out there… a world where media and message converge… where marketing evolves into an experience… where your audience is transformed from observers into advocates.

It’s the age of the Tribe...

Picture a campfire. People slowly gather, settle into a hollow they’ve carved out for themselves. They are familiar with each other, if not by face, then by kind – and each one knows they have a role to play. Masks, scriptures, carved artifacts may come out, and as the fire glows each one of them begins…

It is time for Story.

The bonds of a tribe are powerful and hard to break. Loyalty runs deep as they are fused by a commonality of experience. They are participants in the same story…
And Transmedia Storytelling is the new campfire.

Huh?

Transmedia Storytelling is creating a story, breaking it into fragments, and then shaping it to be told across a variety of media platforms. But it’s more than that. It’s inviting your audience to not simply follow the story, but experience the ride. When your audience is written into the story you or your brand is telling – that is the beginning of your Tribe.

This class will introduce you Transmedia Storytelling. We’ll break it down into what it is, how it’s being used both in marketing and the media arts – and we may even play around with creating a basic Transmedia Storytelling plan.

Is this a Panel?: 
No
Session Category: 
Room: 
WannaB's
Time Slot: 
2:15 PM

Speaker(s)