I create content in all its written (and sometimes verbal) forms, using writing, editing, research, interview and analytic skills developed as a journalist. Clients say I have an uncanny ability to write content "that sounds like us, only better."
As a newspaper journalist for more than 20 years, I worked as a news and investigative reporter and editor at major newspapers in Minneapolis, Minn., New Haven, Conn., New Orleans and, most recently, Nashville. I proudly shared in Pulitzer Prizes for public service and deadline reporting for my role on the Hurricane Katrina coverage team at The Times-Picayune in New Orleans.
Successful journalists have innate, insatiable curiosity. They find hooks and stories, teasing out details that elevate the content and target it to the right audience. In content development, some questions are obvious, some less so, some may be annoying, or seem silly. All of them are designed to craft clear language that translates what you do into something people or companies need or want.
For tech firms, this can be especially tricky business. Too geeky and you'll lose people. Too general and you don't distinguish the product or service. Finding the middle way is an art.
Locally, I've worked with multiple tech companies on everything from website content to B2B blogging, capabilities documents, email series, ebooks (formerly known as white papers), social media, presentations and elevator pitches.
I have more than casual knowledge of the healthcare, law, energy, technology and executive consulting sectors. At various points I've specialized in writing about wind and solar power, EVs, startup cultures, advanced manufacturing and biosciences.
I'm not a coder. I'm a universal translator.
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